药品信息:
--------------------------------------------------------------- 详细处方信息以本药内容附件PDF文件(201241701061619.pdf)的“原文Priscribing Information”为准 --------------------------------------------------------------- 部分中文Alka-Seltzer处方资料(仅供参考)
CHLORPHENIRAMINE MALEATE马来酸氯苯那敏 抗过敏与抗眩晕药
PHENYLEPHRINE BITARTRATE重酒石酸去氧肾上腺素 为肾上腺素能受体α、β-受体兴奋剂。但以α-受体作用为主,与肾上腺素比较,其收缩血管与升压作用较强,并反射性地引起心率减慢,但兴奋心脏,扩张支气管作用较弱。主要用于抗休克,如因麻醉引起的休克、中毒性休克、心源性休克等
ASPIRIN阿司匹林 解热镇痛抗炎抗风湿作用
Alka-Seltzer Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company. It was developed by Treneer in Elkhart Indiana. Alka-Seltzer is marketed for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers, while neutralizing excess stomach acid.[2] It was launched in 1931. A spin-off of Alka-Seltzer made to relieve colds and flu, Alka-Seltzer Plus, was later introduced.
Alka-Seltzer is currently owned by Bayer Schering Pharma AG, Germany. The name "Alka-Seltzer" has been extended to incorporate an entire line of medications sold over the counter and taken by means of rapidly dissolving tablets that form a carbonated solution in water.
Product information Alka-Seltzer comes in foil packets, each containing two tablets. Prior to 1984, it was also available stacked in glass tubes. It comes in various flavors.
Alka-Seltzer Gold is a combination of sodium bicarbonate, potassium bicarbonate, and anhydrous citric acid, used for the relief of heartburn, acid indigestion, and stomach aches. Unlike original blue Alka-Seltzer, Alka-Seltzer Gold does not contain aspirin or any other pain reliever.
It was once marketed as a cure-all; at one time, its ads even suggested taking it for "the blahs". Subsequent promotion has taken into consideration that aspirin is a drug that is not tolerated by everyone, and the product is no longer advertised in this fashion.
Chemistry of the effervescence Though important to the overall effect of the medication, the aspirin (acetylsalicylic acid) is not required to produce the effervescent action of Alka-Seltzer; the effervescence is produced by the baking soda (sodium bicarbonate) and citric acid reacting to form sodium citrate and carbon dioxide gas. C6H8O7(aq) + 3NaHCO3(aq) → 3H2O(l) + 3CO2(g) + Na3C6H5O7(aq) citric acid + sodium bicarbonate → water + carbon dioxide + sodium citrate
Marketing The product has been extensively advertised since its launch in the U.S. Print advertising was utilized immediately, and in 1932 the radio show Alka-Seltzer Comedy Star of Hollywood began, with National Barn Dance following in 1933, along with many more.[2] The radio sponsorships continued into the 1950s, ending with the Alka-Seltzer Time show.
Two years after its launch came the repeal of Prohibition in the US, and Alka-Seltzer became Miles' new flagship product, displacing Miles Nervine Tonic.[2]
In 1951, the "Speedy" character was introduced. The character was originally conceived by Creative Director George Pal of the Wade Ad Agency and designed by illustrator Wally Wood. Originally named Sparky, the name was changed to Speedy by Sales Manager Perry L. Shupert to align with that year's promotional theme, "Speedy Relief." He appeared in over 200 TV commercials between 1954 and 1964. Speedy's body was one Alka-Seltzer tablet, while he wore another as a hat; he proclaimed Alka-Seltzer's virtues and sang the "Plop, plop, fizz, fizz" song in his high, squeaky voice (provided by veteran juvenile voice actor Dick Beals).[4] In December 2010, Alka-Seltzer began a series of new commercials featuring Speedy, using CGI effects to recreate the stop-motion puppetry of the 1950s and 1960s, with Speedy voiced by Debi Derryberry.
--------------------------------------------------------------- 详细处方信息以本药内容附件PDF文件(201241701061619.pdf)的“原文Priscribing Information”为准 --------------------------------------------------------------- |